What Makes A Good Drink - 1323 Words

It was 1886 in Atlanta, Georgia, the Civil War was finally over and war veteran and pharmacist Dr. John S. Pemberton was about to create what would become the world’s most popular sparkling drink. Pemberton was looking to make a profit and, since the temperance movement prohibited alcohol, recognized that there was an increasingly large market for soda fountain drinks. Making a syrup that he brought to local pharmacies to mix with carbonated water, he invented Coca Cola. During its first year on the market Coca Cola averaged about 9 servings a day in Atlanta; now, daily sales average about 1.9 billion a day, worldwide. Much of this widespread success is due to the exceptionally affective Coca Cola advertisements used throughout the†¦show more content†¦This creates a complication for companies that are trying to create advertisements that will effectively inflate sales. The best way to overcome this setback is to show consumers that the company and the product are bot h unimpaired and creditworthy. Coca Cola successfully employs this technique in their â€Å"A Classic Never Goes Out of Style,† advertisement. The superstars utilized in this advertisement include Marilyn Monroe, Elvis Presley, the Rolling Stones, the Beatles and Audrey Hepburn; all people and bands who are household names throughout the United States. The movies and music connected with these people, as well as the people themselves, are predominately loved by the vast majority of Americans and welcomed as classics. Marilyn Monroe is popularly known as the ultimate sex symbol, Elvis Presley as the King of Rock N’ Roll, the Beatles as the creators of Pop, Audrey Hepburn as an esteemed and talented actress, and the Rolling Stones as an exceptional rock band. By exploiting American’s knowledge and trust in these people Coca Cola is able to fabricate a relationship with the icons and create the same knowledge and trust in the Coca Cola industry. Once there is