What Makes A Good Drink - 1323 Words

It was 1886 in Atlanta, Georgia, the Civil War was finally over and war veteran and pharmacist Dr. John S. Pemberton was about to create what would become the world’s most popular sparkling drink. Pemberton was looking to make a profit and, since the temperance movement prohibited alcohol, recognized that there was an increasingly large market for soda fountain drinks. Making a syrup that he brought to local pharmacies to mix with carbonated water, he invented Coca Cola. During its first year on the market Coca Cola averaged about 9 servings a day in Atlanta; now, daily sales average about 1.9 billion a day, worldwide. Much of this widespread success is due to the exceptionally affective Coca Cola advertisements used throughout the†¦show more content†¦This creates a complication for companies that are trying to create advertisements that will effectively inflate sales. The best way to overcome this setback is to show consumers that the company and the product are bot h unimpaired and creditworthy. Coca Cola successfully employs this technique in their â€Å"A Classic Never Goes Out of Style,† advertisement. The superstars utilized in this advertisement include Marilyn Monroe, Elvis Presley, the Rolling Stones, the Beatles and Audrey Hepburn; all people and bands who are household names throughout the United States. The movies and music connected with these people, as well as the people themselves, are predominately loved by the vast majority of Americans and welcomed as classics. Marilyn Monroe is popularly known as the ultimate sex symbol, Elvis Presley as the King of Rock N’ Roll, the Beatles as the creators of Pop, Audrey Hepburn as an esteemed and talented actress, and the Rolling Stones as an exceptional rock band. By exploiting American’s knowledge and trust in these people Coca Cola is able to fabricate a relationship with the icons and create the same knowledge and trust in the Coca Cola industry. Once there is

The Perfect Breeding Grounds For Eating Disorders Among...

There are many individual factors that when combined together make college and university campuses the perfect breeding grounds for eating disorders among their students. It was found by the National Institute of Mental Health that one in five women struggle with an eating disorder or disordered eating and that 90% of those affected were between the ages of 12 and 25, which includes college students. These disorders are becoming more and more prevalent on campuses, for example data from one college found that over a thirteen year period the total number of eating disorders on the campus increased from 23 to 32% among female and 7.9 to 25% among males. This paper will take a deeper look into what eating disorders are, the factors that contribute to their growing prevalence on campuses, and what programs and treatment plans are available to combat them specifically on these campuses. So what exactly is an eating disorder and what kind of behaviors are characteristic of them? According to the National Institute of Mental Health, an eating disorder is simply described as an illness that results in serious disturbances to a person’s daily diet and eating patterns. However, eating disorders are much more complex than that and can â€Å"arise from a combination of long-standing behavioral, biological, emotional, psychological, interpersonal, and social factors† (Eating Disorders on the College Campus). Eating disorders are serious illnesses and have the highest mortality rate of allShow MoreRelatedThe Internet And Its Effects On The World1716 Words   |  7 Pagesmay begin targeting their own bodies, as they want to fit in. The internet causes the perfect breeding ground for negatively portraying the ideal body image. 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Key Study 28.1 ‘Anxiety loves anxious company’ (Schachter, 1959) ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  Female psychology students were led to believe they’d be receiving electric shocks. One group was told the shocks would be painful (high-anxiety condition), while another group was told they wouldn’t be at all painful (low-anxiety condition). They were then told that there’dRead MoreLogical Reasoning189930 Words   |  760 Pagesnot in any way that suggests that the book Logical Reasoning or its author endorse you or your use of the work). (2) Noncommercial You may not use this work for commercial purposes (for example, by inserting passages into a book that is sold to students). (3) No Derivative Works You may not alter, transform, or build upon this work. An earlier version of the book was published by Wadsworth Publishing Company, Belmont, California USA in 1993 with ISBN number 0-534-17688-7. When Wadsworth decidedRead MoreDeveloping Management Skills404131 Words   |  1617 Pages xvi CONTENTS P R E FA C E What’s New in This Edition? Based on suggestions from reviewers, instructors, and students we have made a number of changes in the eighth edition of Developing Management Skills. †¢ Added new skill assessments in Chapter 1 and a new case in Chapter 3. †¢ Revised parts of the book to reflect suggestions and feedback from instructors and students. †¢ Clarified instructions for scoring skill assessments and updated the comparison data for each assessment. †¢ UpdatedRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesmajority were almost invariably lives of drudge labor in urban sweatshops, on tropical plantations, or on the wharves of an expansive, global export economy. Throughout the century, advances in human rights, which were spread ever more broadly among different social groups—including women, laborers, INTRODUCTION †¢ 3 ethnic minorities, and gays—made strides that were perhaps greater than all of those achieved in previous history combined. During the same time span, however, stateRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesWindows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. Used herein under license. Library of Congress Control Number: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. 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Global Financial Crisis for Literature Review †MyAssignmenthelp.com

Question: Discuss about theGlobal Financial Crisis for Literature Review. Answer: Introduction The extent of this budgetary and financial emergency requires a crucial Reassessment of all zones of business and financial grant, including bookkeeping research (Shambaugh, J. 2015). The ebb and flow monetary and money related emergency have noteworthy ramifications for bookkeeping, both for practice and for the examination group. In the scholarly and research group it positively has enlightened issues that need proper research consideration. More than that, in any case, the emergency additionally indicates the relatively restricted concentration of much momentum bookkeeping research. (Horen, N. 2015). Subsequently, the core goal of this paper is to investigate the connection amongst bookkeeping and the ebb and flow money related emergency by breaking down and talking about changes experienced in research writing's method for managing this subject. Project Objective The essential explanation behind this examination was to expand learning in regards to the immediate execution of administration bookkeeping professionals in addressing the difficulties displayed by a changing business condition. A methodology that best surveys the aptitudes of as of now rehearsing administration bookkeepers in this way must be resolved. Project Scope Project scope is an exact clarification of the usual consequences of the venture or item for the client from an outside and also from an interior perspective in a particular, substantial and quantifiable way. Contingent upon its unpredictability it is expressed in the venture contract if it is at a sensible level, or in an exceptional investment scope proclamation often done on great undertakings. Literature Review The universe of accounting practice is involved in the current financial crisis in various ways. The most obvious are through financial reporting requirements representing resources valuation and reeling sheet elements (Lane, P. 2016). The significance of these apparently modest accounting rules is underscored by the way that the dissolvability and survival of our top related establishments now turn on how accountants esteem banks and multinationals resources and the degree to which examiners require firms to solidify off-balance sheet substances (Quaglia, L., 2013). A developing worldwide desire that accountants will fill generally complex roles mirroring the difficulties facing today`s organizations- especially the need for risk management and for forward-looking examination as well as acknowledging the increasing importance of the accountant as principal consultant to business (Ferretti, G. 2016), a part that is ending up plainly significantly more critical during the present intense monetary circumstances. In many cases, boards apparently did not provide sufficient checking of usage, accounting, reporting, and review. Lt is likely that the need for suitably qualified non-official executives contributed to the issue as the full range skills and recognitions required to completely comprehend the complex financial and non-financial related elements which impact corporate achievement were not accessible (Lelyveld, I. 2014). What are crucial components, at that point, to empower great administration? lt is undeniable that individuals need appropriate information to make good decisions. However, recent events strongly suggest there are issues with the benefit of accounting and hazard administration data. Moreover, accurate scattering models used to foresee future results are symmetric and defective estimations (Craig, R. 2016), for example, value at risk or cash flow at risk. The first purpose of records of accounts was for boards to account to shareholders for their stewardship of the organization. Records are presently utilized for central leadership by numerous more partner gatherings than stakeholders; the present economic conditions have highlighted a need to ask some fundamental and wide-ranging inquiries concerning accounting exploration and practice (Arnold P., 2009). Research Questions/Hypothesis The balanced scorecard was utilized as an estimation instrument to discover answers to the essential research address, and the free issues set out beneath. In primary research, do scholarly establishments give administration bookkeepers the necessary expert abilities and capabilities, and do government auditors show the obliged aptitudes to address the difficulties of a changing business condition? Secondary question, Determine to what degree the budgetary point of view meets the requirement of academics? Decide whether scholars and experts have different sentiments about the credits administration bookkeepers need to address the difficulties of a changing business condition? Research Design and Methodology Qualitative Research Approach Qualitative methods are intended to investigate the human component and circumstances and end results subtleties. Qualitative research is most appropriate to obliging elements that can't be converted into number-based outcomes (Johnston, W. 2014). The results of qualitative research are impacted by the connection between the specialist and the subject. The ability and objectivity of the expert should along these lines be blameless to guarantee the legitimacy of the discoveries. Qualitative research might be utilized as a part of conjunction with an elucidating method keeping in mind the end goal to depict an exact profile of occasions or circumstances. Shambaugh, J. (2015) portray graphic research as an unfortunate obligation, i.e. to have the capacity to reach determinations. Descriptive research fluctuates broadly in extension and multifaceted nature and is frequently utilized for a writing audit. Obstfeld, M. 2015 recognize the motivation behind a paper review as takes after, further refinement of the examination address, finding express suggestions for further research, keeping the redundancy of work that has as of now been done, giving knowledge into potential research systems and strategies, highlighting research conceivable outcomes that have been ignored before. For this reason, the accompanying sources were utilized i.e. reading the material, articles in diaries, magazines, and daily papers, articles on the web, postulation, and expositions, data handouts, meeting procedures and individual meetings (Federico, P. 2015). Quantitative Research Approach Ferretti, G. (2016) state that the quantitative research approach gives objective and fair- minded outcomes that have not been affected by the scientist. Quantitative techniques concentrate on numerical issues and endeavor to confine the impact of the individual variable. A case is when substantial scale, formalized polls are circulated generically (by post or email), and the reactions are coded and examined. Arnold P. (2009) mentions that quantitative research is coordinated towards social occasion essential information correctly from the specimen to give a premise to making surmisings about the bigger populace. This review has made utilization of a study technique that is overwhelmingly quantitative in nature. The subsequent stage in the exploration configuration was to plan the examination question, recommendations, and speculations (Horen, N. 2015). Limitations of the Research The review utilized self-directed surveys that were conveyed using email. Another constraint was conceivably the way that the true to life data was set first in the poll. Gathering information found that putting personal data last urged respondents to finish the topical inquiries before they get drained. In any case, the anecdotal data was esteemed imperative for the restricted fluctuation investigation. The reaction rate could speak to a constraint, however as no foreordained standards exist, the specialist did not consider the response rate in this review an issue. Recently blended organizations introduced an issue (Obstfeld, M. 2015). However, this confinement was painstakingly considered. The way that the previous methods were not particularly focused on would not have a huge impact as they shaped some portion of the consolidated establishments. Given that the above constraints are plainly comprehended, they won't take away from the outcomes. Schedule of the Research plan Solution The main years of the exploration program are centered around the advancement of bookkeeping and valuation gauges. Putting this examination part to the starting mirrors its relative significance and existing liabilities. In the next years affect on principles presentation practically speaking might be dissected. At the same time, take a shot at authoritatively arranged data frameworks should advance, and also of the technique in the field of back and business valuation. In the last phase of the examination the incomplete research will be interconnected, and as the outcome, a model of office costs reflection specifics might be produced. Conclusions As this emergency has appeared, bookkeeping measures can have tremendous ramifications for the outside world, so the outside world ought to have the chance to have a say. This is particularly the case now that open specialists have turned out to be so critical in the overall acknowledgment of benchmarks. We can infer that the bookkeeping group has spread in two: the ones that reprimand FVA and consider it for being a variable that causes the financial emergency and the people that acclaim FVA. This writing audit was led via looking in four online databases. The outline and data on the connection amongst bookkeeping and emergency, related articles were kept in both SPSS and Word, bearing in mind the end goal to encourage itemized examination. The point was recognizing the patterns and analysts commitments to the advancement of bookkeeping and accounting directions amid the worldwide money related emergency. This survey of the writing will be additionally created, expecting to incorpor ate in any event other four online databases: Wiley-Interscience, JSTOR, Highwire and EBSCO and to play out a more extensive examine on bookkeeping and emergency related articles, including the writer's source, look into philosophy, etc. References Bntrix, A.S., Lane, P.R. and Shambaugh, J.C., 2015. International currency exposures,valuation effects and the global financial crisis.Journal of International Economics,96, pp.S98-S109. Claessens, S. and Van Horen, N., 2015. The impact of the global financial crisis on banking globalization.IMF Economic Review,63(4), pp.868-918. Cope, J.E., 2016. Blame, Responsibility and Positioning in the Global Financial Crisis: A Critical Analysis of US, UK and Australian Newspaper Opinion Texts. Dias, A., Dias, A., Rodrigues, L.L., Rodrigues, L.L., Craig, R. and Craig, R., 2016. Global financial crisis and corporate social responsibility disclosure.Social Responsibility Journal,12(4), pp.654-671. Haas, R. and Lelyveld, I., 2014. Multinational banks and the global financial crisis: Weathering the perfect storm?.Journal of Money, Credit and Banking,46(s1), pp.333-364. Hausman, A. and Johnston, W.J., 2014. The role of innovation in driving the economy: Lessons from the global financial crisis.Journal of Business Research,67(1), pp.2720-2726. Lane, P. and Milesi-Ferretti, G.M., 2016, November. International financial integration in the aftermath of the global financial crisis. InIMF Annual Research Conference. Obstfeld, M., 2015. after the Global Financial Crisis.POLICY CHALLENGES IN A DIVERGING GLOBAL ECONOMY, p.383. Obstfeld, M., 2015. after the Global Financial Crisis.POLICY CHALLENGES IN A DIVERGING GLOBAL ECONOMY, p.383. Serricchio, F., Tsakatika, M. and Quaglia, L., 2013. Euroscepticism and the global financial crisis.JCMS: Journal of Common Market Studies,51(1), pp.51-64. Vazquez, F. and Federico, P., 2015. Bank funding structures and risk: Evidence from the global financial crisis.Journal of Banking Finance,61, pp.1-14.

Swimming History Essays (878 words) - Swimming, Aquatics

Swimming History Swimming was invented before recorded history. Humans discovered how to swim by accident. A person probably fell into the water and struggled to shore using a dog-paddle stroke. There was an Egyptian hieroglyph for swimming dating from 2500 BC. The ancient Greeks and Romans made swimming an important part of their military training programs. There have been known swimming contests that were organized in Japan as early as the 1st century BC. During the Middle Ages in Europe, swimming declined in popularity. People felt that the water was contaminated and a source of disease. Not everyone feared the water, however, Louis XI reportedly swam daily in the Seine. During the early 19th century, swimming enjoyed a revival, especially in England, Lord Byron swam the Dardanelles river, to prove that the mythological hero Leander could have done it. Organized competitive swimming began in England in the 1840s. In 1844 the British were surprised when two American Indians demonstrated the efficie ncy of a method of swimming similar to the modern crawl. The British still swam with the head above the water, a holdover from the days when people believed that the water was contaminated. An overhand stroke was introduced into England in 1873 by J. Arthur Trudgen, who had seen South American Indians using this method to swim really fast. When the flutter kick was introduced, the modern Australian crawl was born, and this stroke has since become the most common and most important swimming stroke. FITNESS COMPONENTS To swim well u need to know how to coordinate your arms and legs to get you through the water. At first you will probably need to have lessons. Also to swim u need agility and just gravity. Swimming also requires balance and quickness in some cases. Not much is needed to know if you want to swim. Swimming improves heart and lung efficiency, enhances muscle strength and endurance, improves flexibility, and reduces stress. Its easy on the joints, and uses more muscles than most other forms of exercise. Although swimming burns a great deal of calories, recreational swimmers tend to lose less weight than would be expected from other types of aerobic activity. Scientists say that cold water removes heat from the body, stimulating appetite to keep the body warm. Exposure to cold water may encourage the body to maintain fat stores for insulation. To lose weight by swimming, its necessary to cut down on the calories you eat, and to swim fast enough and long enough. Swimming can burn more than 660 calories an hour when performed correctly and causes less injuries to joints and muscles than aerobics or jogging. It takes only three hours a week of strenuous swimming to improve flexibility, increase strength and build cardiovascular endurance. Swimming provides a good aerobic workout if 25% of the total laps are performed at maximum intensity. However, only 5% of those who swim do so at an aerobic pace. Although few doubt the aerobic benefits of swimming, stud ies comparing swimming with jogging, results found that swimmers lost less body fat than joggers. Apparently swimming causes an adjustment in how energy is burned, resulting in the burning of more carbohydrates than body fat. One reason might be that swimmers retain more body fat to insulate and maintain body heat. However, swimming works both the upper and lower body which jogging does not. WHAT IS THE SINGLE MOST IMPORTANT COMPONENT TO MASTER IN YOUR SPORT? EXPLAIN HOW THIS IS ACCOMPLISHED. More than half of all Americans can't swim. Drownings claimed 5,200 American lives in 1990 and is the fourth leading cause of accidental deaths for children under 5. Many feel figures are actually higher, since deaths occurring after resuscitation or hospitalization usually aren't attributed to the original drowning. Many lives could be saved if people would just learn to swim. Correct swimming doesn't come naturally to the body and can't be learned overnight. Those swimmers who are exhausted a fter half a lap need more instruction. The most common swimming problem is incorrect breathing which causes individuals to expend more energy than necessary. Coordinating breathing with proper head rotation is the key to proficient swimming. Proper instruction is the only way you can learn this,